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The Things That Can't Be Automated
AI can’t squat for you, sweat for you or high-five you at the end. Why the connections we make in the gym matter more than ever.

Freyja Phillips
Oct 144 min read


Have you been doing just enough strength training? New research says maybe
Most of us assume that when it comes to strength training, more must be better. A study just published in the British Journal of Sports Medicine following over 147,000 people for up to 30 years, suggests otherwise: 90 to 120 minutes of strength training a week was linked to a 13% lower risk of death from any cause, with no extra benefit found beyond that. Turns out the "right" dose is more achievable than most people think.

John Jenkins
Sep 222 min read


The CrossFit Open Is Over - What Now?
What does your Open result actually tell you? Whether it confirmed the training is working or surfaced a gap worth paying attention to, the Open is one of the best tools we have for honest self-assessment. John shares his annual reflection on what the Open is really for and why the quiet consistency between now and February 2027 matters more than any single score.

John Jenkins
Mar 232 min read
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